BambooDev worked with the Friends of the Back Bay organization to design and develop a website to both raise awareness and challenge a community to get involved. Using social media and a simple, easy to use content management system, site administrators are able to post news and events of interest to the local community. An “electronic field guide” of local plants, birds & animals offers a glimpse into the amazing diversity of the Newport Beach back bay area, and visitors are invited to post comments and ask questions directly on the site.